Sowing the seeds of smarter marketing for brand & product with Barenbrug
Wanting to make their use of events in the agriculture sector smarter, Barenbrug turned to us for tailored support and coaching. Running a workshop on the role of events in the brand and marketing strategy of Barenbrug, we helped bridge the gap between sales & marketing across their events.
Meanwhile, Barenbrug were also delivering technical product data and research to their agriculture audience, with the need for a more creative and engaging way to deliver this in digital video.
Multiplying strategy and tactics for more success across the marketing mix
Connecting up sales and marketing is key to a functional funnel, and we love funnels, but for many businesses these functions sit too far apart. Recognising this issue in their own business Barenbrug’s team were pro-active in bringing these functions back together and enlisting external support to help better connect brand building and top of funnel functions with their exemplary bottom of funnel sales specialists across the UK.