Rewiring a brand to connect clients with a new business model
Rebrands are a rarer recommendation, but sometimes they can be a real option, especially in the case of Laressi. With a complete rewire of their business, services and staffing, Phase 3 wanted a complete refresh of their image and position in the market.
Saturated by a sea of ‘experts’, ‘trusted partners’ and ‘skilled specialists’, we wanted to make sure the new Laressi brand could stand out. Naturally creating points of parity in the highly technical world of mechanical and electrical services, we also helped Laressi create a more unique position, connecting a new brand identity with their impressive practical overhaul for a future focused brand.