Building a better business with a brand revitalisation for Pentaco Construction
When it comes to brand building, a total rebrand is not usually one of our recommendations. With Pentaco we flirted with that line a little. Leaning towards revitalisation, our aim was to preserve the values and structures already building the business, but use brand as a real asset to boost business growth moving forwards.
Beginning with a request to look purely at brand identity, this quickly evolved into a broader and far more beneficial partnership. Bringing in our expertise in brand strategy and marketing we supported the revitalisation of Pentaco’s brand, with continuing work on a range of projects building on their ‘new’ brand.
'We knew strengthening our brand and increasing brand awareness would be important to growing Pentaco. With Alex and his team we found the ideal partner to make this happen, giving us expert support to roll-out our new brand.'
With multiple and often unique touch-points across their construction business, we helped effectively communicate the revitalised Pentaco brand inside and outside their business.
Bringing a 'new' brand together for a business built on collaboration
Using brand to build success that scales
Lose the false binaries to build a better brand
Acting as the foundation to the next stage in their growth, Pentaco’s brand revitalisation was just the start of an incredible and rewarding partnership. We’ve been fascinated and incredibly grateful at the scale of trust and projects Pentaco continue to place in our hands. We’ll be sharing more of these projects as we progress…